As an entrepreneur, you probably know that making a mark on your customers’ minds is highly valuable. By creating a recognizable, trusted and consistent image of your company, you’re able to win your customers’ attention and loyalty. Without that differentiation, they could easily flock to your competitors. To build a great brand, there are three […]
Brian Spain: Connecting Users’ Emotions to Brand Strategy
We are starting a blog posts series called “Leader Spotlight” where we will feature industry experts in the digital and marketing industries that can share their experiences, more than just their knowledge. As the world evolves and we become more consumed in our personal goals, we forget to check-in with our community and connect with people […]